Image optimization is crucial for building websites that load quickly. This guide dives into the basic methods of picture optimization. We will discuss the importance of image optimization and how it affects the performance of websites.
WG
7/13/2023, 10:00:00 PM
Image optimization is the process of reducing an image's file size while maintaining nearly as good visual quality as before. Also this article does not contain information about SEO.
The biggest advantages of image optimization are improved website performance and enhanced user experiences. Optimizing images on the website lead to faster loading times and also higher user engagement as people don't really like to wait too much for content to load.
The part of the site that takes up the most disk space is often the images. Ultra high resolution photos can have a very negative impact on the performance of a website, causing more people to leave before it even loads.
According to pingdom.com article the average bounce rate for pages that load in under two seconds is 9%, while the rate for pages that load in under five seconds is 38%!
I'm going to share with you some quick and simple ways to optimize images for your website.
One of the most popular image formats is PNG, which can be useful because it allows you to maintain transparency, however, it may also be problematic for weak internet connections. In this situation you should consider using lightweight format such as JPEG or its competitor - WebP. Both of these formats would be better solution for rapidly loading website than PNG.
You can convert between different fomats using web tools, such as:
The process of lowering an image's file size without noticeably sacrificing quality is known as image compression. There are also multiple online tools that can compress your images to much smaller sizes! Some of them are:
If you are familliar with graphic editor programs such as Photoshop or GIMP, most of them are able to to convert your image formats or even compress images. You can find some of those options while exporting the image.
If you want to choose format for icons or logos vector might be the right choice for you. Vector images are graphics that are produced without the use of pixels and instead rely on mathematical calculations. They are made up of shapes, lines, and curves.